Rich Lippman is HOW Studios’ copypro. Whether you need a powerful direct marketing campaign, break- through website — or even a snappy tagline for your new branding — Rich shapes The Words that motivate people to act. Cookbook author, humor publisher and award-winning direct mail copywriter, here’s an inside tip you can use to wring the best writing out of Rich: bottomless superpremiumhighoctanefuelinjectedcaffeinecrammed coffee. Illustration by Joe Azar   OUR TEAM     OUR PROCESS Howard Lim     Rich Lippman     Jordan Edell      Anne Jane     Steve Lillo     Dogs 310.455.0389 how@howstudios.com corporate branding homepage   ©1989-2003 HOW Studios®