L.A. Marathon XV–Sponsored by Honda

Challenge:
Sell out 23,000 L.A. Marathon runner slots for the first time in history with citywide Image Marketing™ campaign.

HOW's solution:
Simplify the symbols, warm the colors and increase legibility over the previous years design – ensuring the new image appears as dramatic on a city bus as on a direct mail brochure.

Result:
Sell out 23,000 L.A. Marathon runner slots for first time in city's history.