Marathon XVSponsored by Honda
Sell out 23,000 L.A. Marathon runner slots for the first time
in history with citywide Image Marketing campaign.
Simplify the symbols, warm the colors and increase legibility
over the previous
years design ensuring the new image appears
as dramatic on a city bus as on a direct mail brochure.
Sell out 23,000 L.A. Marathon runner slots for first time
in city's history.