NATPE Iris Awards

Challenge:

Transform lackluster print materials into an inspiring campaign that radiates the creative spirit and national prestige of this key industry awards program.

HOW's solution:

Feature the statuette as the call-for-entries centerpiece, with interactive flaps that bathe it in an array of colors – and an invitation that fans open like the iris of a camera lens.

Result:

The IRIS Awards campaign finally elevates its image to equal its prestige.

 
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