NATPE Iris Awards

Challenge:
Transform lackluster print materials into an inspiring campaign that radiates the creative spirit and national prestige of this key industry awards program.

HOW's solution:
Feature the statuette as the call-for-entries centerpiece, with interactive flaps that bathe it in an array of colors – and an invitation that fans open like the iris of a camera lens.

Result:
The IRIS Awards campaign finally elevates its image to equal its prestige.